CURRENT PROJECTS
See who AMA is currently working with!
CHANTAL'S CHEESE SHOP
Chantal’s Cheese Shop is a local business in Pittsburgh specializing in artisanal cheeses and curated pairings, celebrated for its commitment to high-quality products and community engagement. As a cornerstone of Pittsburgh’s vibrant food scene, this shop was born from a shared dream of creating a cheese experience that feels fresh, joyful, and deeply personal.
AMA is working to elevate Chantal’s Cheese Shop’s community connection and expand its reach through a cohesive and impactful social media and marketing strategy. The deliverables for this project will go beyond basic strategy development and analysis by including an actionable marketing framework, a creative content calendar tailored to target audiences, and new social media content.
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Consulting Manager: Sojung Pak
PHIPPS CONSERVATORY AND BOTANICAL GARDENS
Phipps Conservatory is a garden with industry-leading sustainable architecture and green practices, stunning seasonal flower shows, exclusive commissioned exhibits, renowned orchid and bonsai collections. AMA is working to enhance the branding and digital presence of its Climate Toolkit (TCT) initiative. The project includes conducting a brand audit, developing a professional logo, creating a cohesive visual identity, and producing comprehensive branding guidelines. The goal is to raise awareness and engagement with the TCT initiative, which aims to support climate-focused efforts.
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Consulting Manager: Andy Xu
NO PARKING PLAYERS
The No Parking Players is an improv comedy group at Carnegie Mellon University. Comprising a team of 8 members, they focus on performances and workshops centered around improvisational theater. One of their standout initiatives is organizing an annual festival, "Detour," which features professional instructors, workshops, and a major performance. This project focuses on attracting audiences from CMU and nearby colleges like the University of Pittsburgh and Duquesne to attend the annual festival.
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Consulting Manager: Andy Xu
NOURISH AND MOVE WELLNESS STUDIO
Nourish and Move Wellness Studio is a women owned and operated business that provides a variety of wellness services such as massage, acupuncture, reflexology, and breathwork to name a few.
Kayla, the owner and lead acupuncturist, aims to revitalize their website in a way that allows users to intuitively navigate and understand the plethora of services that they offer. This project will explore market and competitor analysis, as well as website performance analytics, to inform our redesign of their website, ensuring it aligns with consistent and compelling branding that embodies their core values. This project also offers long-term opportunities within website work for those who are interested.
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Consulting Manager: Tarina Amaralikit
PILATES SOL
Pilates Sol is a private wellness studio focused on each person’s mind, body, and wellbeing, and is one of the few remaining women-owned businesses in downtown Pittsburgh. Having recently changed ownership, the new owner seeks to add an additional virtual life/travel coaching business line while maintaining the brick and mortar pilates offerings.
The new owner seeks to add an additional virtual life/travel coaching service line to the business, so this project will focus on helping the client facilitate this through operations research and marketing strategy, formulating strategic recommendations that will help Pilates Sol expand their customer base. Additionally, this project will include a branding and website refresh to improve usability and reflect the new business line and core values.
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Consulting Manager: Karen Cui
CMU AMA
CMU AMA is undergoing a comprehensive rebranding process. Consultants will holistically work on aspects of design/branding, strategy advising, event planning, and work directly with the AMA Executive Board to build an entirely new vision of AMA with rollout within this calendar year. This project will be executed in phases, and consultants will specialize within teams while exploring other facets of marketing.
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Consulting Manager: Minh Do